Creating Big Waves: How Disney's Marketing Brought The Masses Back For 'Moana 2'; Sequel's Promo Campaign Worth $100M+

When it came to opening a sequel to a classic animated movie, Disney didn’t rest on their laurels in selling Moana 2. Already, the original 2016 2x Oscar nominated movie has a built-in faithful; the pic being one of the most viewed Disney movies on Disney+. Expanding the brand to a worldwide audience, the Burbank, […]